About Me.

I’m a passionate product designer with a keen eye for creating user-centered, intuitive, and visually appealing designs. With experience in wireframing, prototyping, and usability testing, I thrive on solving problems and crafting seamless digital experiences. My goal is to combine creativity with functionality to deliver products that not only look great but also make an impact. Let’s create something amazing together!

Rungway

Junior Product Designer
February 2022 - March 2023
London, United Kingdom

• Designed intuitive user interfaces and prototypes for real-time employee sentiment analysis tools, ensuring seamless user experiences across web and mobile platforms.
• Conducted user research and gathered feedback from employees and leaders to inform design decisions and enhance the platform’s ability to address emerging workplace issues
• Collaborated with cross-functional teams, including product managers and developers, to create solutions that connect leaders with employees at scale.
• Developed wireframes, high-fidelity designs, and interactive prototypes using tools like Figma to visualize concepts and align stakeholders on design goals.
• Partnered with developers to implement responsive, pixel-perfect designs that prioritize usability and accessibility in alignment with WCAG standards.
• Utilized data-driven insights to iterate on designs, improving user engagement and empowering leaders to drive meaningful change effectively.
• Assisted in managing and maintaining a cohesive design system to ensure visual and functional consistency across the platform’s features.

Rubber Road Ltd

UX/UI Designer
‍September 2019 - February 2022
Hertfordshire, United Kingdom

• Collaborated with developers and marketing team to transform business concepts into user-centered solutions.
• Researched, designed, and prototyped an improved user experience throughout the commercial websites of the business (Just Geek, Numskull, Numskull Games, SEGA Shop).
• Create iterative high-fidelity and low-fidelity prototypes using tools such as Adobe XD, Figma, InVision. Producing sketches, diagrams, screen layouts and documentation.
• Utilised Google Analytics and HotJar data to identify current pain points and help to improve user flows.
• Worked with the developers in process of QA testing to ensure that the project is of the highest possible quality for customers and is responsive across all devices.
• Developed user-centric Amazon product infographics using Adobe Creative Suite.
• Managed the maintenance of the Numskull website and assisted in optimising Amazon Stores and product pages to maximise sales.
• Copywriting original product content to boost website SEO.

Royal Holloway Students' Union

Communications Coordinator
March 2017 - December 2018
Surrey, United Kingdom

• Regularly audit the Students’ Union website to ensure content is up-to-date and user-friendly.
• Develop and maintain content strategies with the Marketing and Communications Manager to deliver high-quality and timely content for the Union’s digital and print channels, including but not limited to: email marketing, website, and social media.
• Use of various CMS tools (e.g. Sprout Social, Later, Tweetdeck etc.) to schedule content in line with the Union's activities, strategic objectives, and values.
• Spearheaded email marketing strategy and design, resulting in a significant open rate increase, from a 30% average, to a 40% average after six months.
• Created a content brand guide to support and empower fellow staff and stakeholders in the creation of content, through sub-editing and coordination – potentially also including ghost-written content where appropriate.
• Take a lead on the administration of the MSL content management system alongside the Digital Development and Design Coordinator, developing correct permission sets for students and staff.
• Able to use Adobe Photoshop, Illustrator, and Premiere to create engaging image-based/video content.
• Use of analytics (e.g. Facebook Insights, Google Analytics) to optimise social media and content impact.

Content Creator
September 2015 - March 2017
Surrey, United Kingdom

• Managed various social media platforms (e.g. Facebook, Twitter) in order to connect and engage with the student population and promote events.
• Assist the Communications Coordinator in developing a wide range of original content for publication on the Students' Union website and across its social media pages
• Overseen projects ensuring that key campaigns have regular and relevant content to assist in the promotion and engagement of said campaigns
• Develop strong networks across the entire Students' Union
• Distribution of promotional materials through various mediums (e.g. postering, flyering, face-to-face engagement with students in campaigns) to maximise exposure

Royal Holloway, University of London

Research Assistant
September 2015 - June 2017
Surrey, United Kingdom

In the Moral and Beliefs Lab (MaB), I worked as a Research Assistant for Professsor Ryan McKay at Royal Holloway, investigating questions relating to the psychology behind religiosity and delusions. I assisted in research support of data processing operations for large survey research projects and catalogued data and research into excel databases. I also collaborated with the leadership team to identify relevant questions and determine best methods of collection. I was tasked with recording data and analyzing statistical data using both modern and traditional methods (i.e. SPSS, MatLab, R).

• Assisted in research support of data processing operations for large survey research projects.
• Cataloged data and research into excel databases.
• Collaborated with leadership team to identify relevant questions and determine best methods of collection.
• Recorded data and maintained source documentation following good documentation practices.
• Analysed statistical data using both modern and traditional methods (i.e. SPSS, MatLab, R).

Passion Projects

Co-Founder
Omusaré Records
August 2018 - Present

A self-release record label dedicated to releasing house and techno music that I started alongside a friend. We generated more than 2,000,000 in Spotify streams and over 100,000 monthly listeners with successful marketing approaches. Our releases have also been picked up by major electronic music outlets such as DJ Mag, Earmilk and official Spotify Editorial playlists. I also maintained relationships with notable industry outlets, professionals and tastemakers such as DJ Mag, Earmilk, BBC Introducing and more. I created eye catching digital design collateral (e.g. branded album covers) using Adobe CC to strengthen label brand and identity.

Marketing and Content Coordinator
No Particular Order
January 2018 - Present

No Particular Order is a non-profit electronic music record label, website and party brand based in Hertfordshire I started with three friends. Since launch, we have signed 11 artists and released six EPs/albums. We’ve thrown 13 events across Loughborough, Leeds and London, and have raised over £4,300 for Leeds Mind and MAP charities. I helped to manage all social media channels and create original original written and graphical content. I also assisted in the planning and promotion of events and created marketing campaigns for releases. I played an instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.

Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Figma
Sketch
InVision
HotJar
HTML
CSS
Miro
Pen & Paper

Royal Holloway, University of London

Graduated July 2016
Egham, Surrey
Bachelor's in Science, Psychology - Upper Second Honours (2:1)

UDEMY

2020
Web Developer Bootcamp (HTML, CSS, JS, Bootstrap, Node, jQuery)

Research Assistant

Assisted in data collection for research looking into effects of distractor tasks in eye-witness testimony and whether caricatured photos of suspects improve accuracy of recall during eye-witness testimony.

Producing electronic music / DJing / jogging