01. Context
Bald and Bold is a microbrewery that two of my best friends started.
They commissioned me to create the brand identity for their new line of beer, focusing on empowering balding young men. After some independent brainstorming, I came up with the concept of having a beer brand that depicted bald men doing bold things, for example, wrestling a bear. To go along with the 'bold' theme, I made sure to use a vibrant colour palette across the different beer cans/bottles, whilst keeping a strong brand identity.
By utilising a 'geometric' art style, it helps to create a modern and trendy feel to the brand, ideal for the customer market of young men between the ages of 21 and 30.
