01. Context
Music is one of my biggest passions in life.
In my spare time, I enjoy listening to electronic music –this is a passion that started at university when I tried my hand in music production.A friend and I decided to start our own self-release house and techno record label which saw a lot of success. Together we generated more than 2 million streams on Spotify, multiple plays on BBC Radio 1 and Kiss FM, and national coverage on press such as DJ Mag and Earmilk.
My main role within this project was to develop the marketing strategy for each release and to create eye-catching digital design assets such as album artwork using Adobe Photoshop to strengthen the label’s brand and identity. Below is a few examples of the artwork I created:
